IP & Brand Partnerships

01

Prototype

2026, debut single and visual project

Her comeback single, with the humans who made it credited inside the work: producer John Liwag, songwriter Maya Sarkissian, canvas art by Mya Salau.

Released 2 April 2026.About 800K launch-week views

02

NMDP

2025, leukemia awareness and donor registry campaign, with Tombras

A donor-registry campaign told as story: one patient first, a friend to make registering feel easy, then thousands, encouraging her audience to sign up for the donor registry.

NMDP’s first virtual influencer campaign, launched May 2025 for 18 to 30 year olds, the donors transplant centers ask for most. Her story was built from real patients’ experiences and shaped by a council of twelve: NMDP patient coordinators and ambassadors, among them Cayden’s mom Courtney and Noah Krause, who has donated twice.

12M+ cumulative views, 4.8M tracked in-campaign views, 16K+ donor registry link clicks.

03

BMW iX2

2023, The first-ever BMW iX2 × Miquela

Her biggest project, told as a life milestone: teaser, reveal, then gratitude in her own voice. Beyond the feed: a global launch film and worldwide billboards.

Gold Epica, Silver Clio, and a Clio shortlist for Best VFX.

04

Liquid I.V.

2025, six-part brand-integrated series for the LIV 5 bundle

A real partnership that grew out of her environmental arc, written into her reset as the Era of Alignment.

19M+ views across all platforms, 10.58M on TikTok.Total campaign reach, includes brand-supported distribution

05

MSI

2024, global launch of MSI's QD-OLED gaming monitors, #MSIGoBorderless

She steps through the screen: the monitor as a portal between her room and the world.

06

ManyChat

2024, IG Summit keynote

A 20-minute keynote with Miquela as the host, built to put her in front of creator circles.

07

Walmart

2024 and 2025, #WalmartPartner

2024: she takes her followers through Walmart Realm, the virtual shopping world. 2025: Walmart × Sparky, two pieces with the AI assistant in the Walmart app: a last-minute glow party, then two IG Stories at her desk and in the studio.

08

Miquela, IP reel

Earlier work on the IP

The music videos and series from the CG lead years, before the brand work above.